Brian Formato Headshot

Brian Formato, MSOD

Principal and Founder, Groove Management




Brian Formato is the Founder and Principal at Groove Management.  He is a seasoned organizational development, communications and digital marketing leader with 20+ years of corporate experience.  Brian is an accomplished speaker, writer and executive coach who has had a positive impact on individuals and organizations around the globe.

With the success of Groove Management, Brian started a second company in 2016 LeaderSurf.  LeaderSurf is a unique leadership development program that merges learning to surf with becoming a better leader.  LeaderSurf is a leadership development adventure retreat to hosted several times a year.  Learn more at

In addition to Groove Management and LeaderSurf, Brian is on the board of advisors for Community MBA, a Charlotte, NC based leadership program and ClearRock, a Boston based provider of outplacement and executive coaching.

Before joining Groove Management full time Brian was the Global Director of Communications and Web Strategy for Ingersoll Rand.  Brian was responsible for public relations, employee communications, brand, marketing communications and digital strategy for the industrial businesses including Club Car.  Prior to Ingersoll Rand, Brian led communications and capability for Doosan, a Korean conglomerate that acquired Bobcat and other properties from Ingersoll Rand in 2008 in an acquisition valued at $4.9 billion USD.  As a member of the Doosan executive committee, Brian was a key advisor to the CEO and other senior leaders.  He and his global team led post-merger integration efforts for the Bobcat acquisition as well as the acquisition of Moxy a Norway-based articulated dump truck manufacturer.  Aligning the brands and creating a shared external persona were key responsibilities.

Prior to joining Doosan, Brian served as the Vice President of Human Capital at Red Ventures, a Charlotte-based marketing firm ranked #4 on the prestigious INC 500. Brian also spent five years at Time Warner Cable, where he led organizational development and leadership development.  Brian implemented a Vice President level leadership development program "Leading for Results" as well as a manager level program "Essentials of Management".  Additionally Brian led Time Warner Cable's implementation of Kenexa CareerTracker an online performance management system. Prior to joining Time Warner Cable, Brian was the Director of Organization Development with The Motley Fool, an Internet company focused on personal finance. Earlier in his career he held positions at the AARP Pharmacy Service, Golden Books Family Entertainment and Bear Stearns.  

Brian has a Masters degree in Organization Development (MSOD) from the American University in Washington, D.C., and a Bachelor of Arts degree in Business Management from Eckerd College in St. Petersburg, Fla. Brian holds certifications in Myers-BriggsThomas KilmannConflict DynamicsBirkmanLeading Dimensions ProfileFiro and other assessment tools.  When not at work Brian tends to spend his free time either on Mountain Island Lake in Charlotte, N.C., or in Asker, Norway, with his wife, Brita, daughter, Olivia, and family.