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Team Building & Org Culture Brian Formato Team Building & Org Culture Brian Formato

The Riptide Effect: A Sales Shift from Geographic Alignment to Vertical Alignment

A riptide is a dangerous condition that can suck a swimmer or a surfer out to sea. Rather than fighting the current, one must swim or paddle with it. This approach that we refer to as the riptide effect is an effective metaphor for driving organizational change. In this post, we discuss how technology and the pandemic have created a riptide in the way organizations needs to approach sales.

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Executive Coaching Brian Formato Executive Coaching Brian Formato

Embrace your Kryptonite

We all have weaknesses, but few of us are open to admitting what they are. Referring to weaknesses as our Kryptonite changes the dialogue to a more approachable subject and makes weaknesses more acceptable. After all even superman has his weakness.

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