Most companies have come to recognize that there is a direct correlation between employee engagement and financial results.  Employees who are engaged give discretionary effort and do the right things for their employers.  That translates into better business results.  However, too many companies fail at effectively measuring employee engagement.  In working with several clients on their culture and employee engagement, we have found that companies often confuse employee satisfaction with employee engagement.  The two terms are used synonymously, yet their definitions are quite different. 

By providing a daily visual, the leaders could see that they were being measured against their colleagues.  This graphical view of response rates translated into a 97% response rate for one business unit and helped push the enterprise response rate over 90%.