Founded in 2001, Groove Management L.L.C. believes strongly in the concept that individuals and organizations who focus on their strengths are destined to achieve better results than those who constantly work on deficiencies.  Through working with a range of employees from executives to front-line managers our team has found that those who can identify their core strengths and leverage those strengths tend to be more successful and more importantly happier at work and in life.

Groove Management was founded to help organizations and individuals to identify their strengths and learn how to leverage those strengths more effectively.  We refer to this as "finding your GROOVE".  The concept is rooted in the theory of Appreciative Inquiry which was developed in the mid 1980s. The original 1987 article by David Cooperrider and Suresh Srivastva argued that the overuse of problem-solving reduced the ability of managers and researchers to come up with new theories and models for organizing.  Based on the work around appreciative inquiry, Groove Management has furthered the concept into a consulting approach for executive coaching and organizational development. 

Groove Management not only applies the concept of finding ones Groove to people, it can also easily be applied to products and services.  In the case of products and services, the Groove, is correlated to the competitive advantage.  Often organizations take an inside out approach to their products and services.  They try to define their products and their customers based on who they want to serve and what they want to produce.  This is backwards.  Listening to customers and observing trends in the market can help an organization to align their offerings much more effectively.

We approach our work from a global perspective having delivered programs in the UK, Norway, France, Belgium, Czech Republic, Germany, China, South Korea and across North America.  Understanding the cultural differences in various regions and countries is a strength of the Groove Management team.

Groove Management has continued this mission of helping individuals and organizations to find their groove for more than 10 years both working inside organizations and as an external consulting service.  Let us help you find your groove!

Our Core Values

We believe strongly that having a clear set of core values is critical to every company’s success. Our value drive both what we do and how we do it.

Authenticity- Be real, be honest with yourself and be willing to admit what you don’t know.

Gratitude- Be thankful for others and for what you have. Gratitude is the combination of “great” and “attitude”. We bring positivity and a great attitude to each of our client engagements.

Make It Happen- We go through. We do what we say and uphold our commitments. Integrity is critical and it begins with having an execution mindset.

Intellectual Curiosity- We are students of business and we love learning new things and learning about various industries, businesses and business models. We take a Socratic approach to our work.

Be Creative- We seek unique solutions, out of the box ideas and opportunities to challenge the status quo. We like to be proactive in our approach to our work and we challenge our clients to think and act differently.

Never Grow Up- We take our work seriously, but not ourselves. Call it the Peter Pan principle, but we have a youthful spirit and like to inject fun into our work.

The Team

Brian Formato Headshot

Brian Formato, MSOD

Principal and Founder, Groove Management

Brian Formato is the Founder and Principal at Groove Management.  He is a seasoned organizational development, communications and digital marketing leader with 20+ years of corporate experience.  Brian is an accomplished speaker, writer and executive coach who has had a positive impact on individuals and organizations around the globe. Read more

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Gary C. Hill

Senior Strategy and Culture Consultant, Groove Management

Gary brings twenty plus years of corporate leadership experience to Groove Management. "I solve problems." - Winston Wolfe. Gary is an executive with 30 years of business experience in corporate finance (commercial banking, investment banking and as CFO of the Motley Fool), business development, sales and human resources. Responsibilities have included raising private equity and debt, negotiating everything from large distribution partnerships to senior management packages, and developing compensation structures.  As part of the Motley Fool’s original leadership team, he has been and continues to be a significant contributor in creating, perpetuating, evolving and reinforcing the Fool's award-winning culture.


Adam Cannavo

Senior Consultant, Groove Management

Adam has over 15 years of experience leading the human resources function for high performing organizations in television media, aerospace, consumer goods, and transportation industries.  His career has focused on helping businesses maximize their potential for success by aligning HR initiatives with operational goals to drive revenue or streamline processes. 

Adam holds a Master of Industrial and Labor Relations from Cornell University and is a certified Senior Professional of Human Resources with SHRM and HRCI.  He hosted the Work Rocks podcast for 2 seasons, was a featured speaker at Disrupt HR, and led the HRCI-certified continuing education course “Transforming HR in Your Organization”.

Raven Solomon Groove Management

Raven Solomon

Generational Diversity Consultant, Groove Management

Raven is a talented millennial leader with a sales leadership background at one of the top food and beverage companies in the world, at which she became an executive at just 28 years old. With years of experience leading teams comprised of up to 5 generations, Raven prides herself on being the expert on Multi-generational Leadership for Millennials & Gen Z. As a Corporate Coach and founder of the Center for Next Generation Leadership & Professional Development, Raven helps companies attract, develop, and retain their future in order to attain & sustain competitive advantage, through innovative conferences, workshops, keynotes, and webinars. 

Raven also has a personal story of perseverance that simply cannot go untold. Many days she serves as an Inspirational Speaker—inspiring audiences across the world to overcome obstacles and thrive, as she has done so many times. Learn more about Raven at 

Charles Hunt Headshot Groove Management

Charles Hunt

Senior Consultant, Groove Management

Charles is a resilience expert, adjunct professor, and motivational speaker.  Adept at leveraging transparency to inspire and get results, this former college recruiting, talent management, diversity and supply chain leader left the corporate world to fulfill his vision of building unbreakable spirits and cultivating resiliency for those who like him, have The Audacity to Succeed.  He helps business leaders, students and young professionals build resilience, believe in bigger and greater for themselves and create the academic, economic, and career plans to get there. Charles was one of the top speakers at TEDx Charlotte 2016 and his talk "What Trauma Taught Me About Resilience" has attracted international attention.  Charles is also Principal Consultant at The Audacity Firm.

Tess Ausman Headshot

Tess Ausman

Senior Consultant, Groove Management

Tess is passionate about leadership development and creating a talent revolution in the workplace, where leaders think about their people first instead of sacrificing those people for results. Her core focus is on millennials - a group that craves development and growth but is often left out of the conversation. With an MAEd in Instructional Design and extensive experience in facilitation, Tess makes leadership topics come alive and leave a lasting impact. She is the founder of CLTleads, which aims to be a hub for Charlotte millennials to grow, network and hone skills to take them to the next level. Check her out at or @cltleads on Twitter. 

Igor Gorlatov Groove Management

Igor Gorlatov

Senior Consultant, Groove Management

Igor Gorlatov came to Charlotte from Minsk, Belarus in April 2016. In Belarus he ran a digital marketing agency "Tanix Group", taught at the SBMT MBA program and worked as an interpreter for over 10 years, having observed and taken part in thousands of various negotiations of different kind in all his roles.  Igor is an expert in conflict management and negotiations.

In 2015 Igor started the Successful Negotiations Club to help creative people and teams to attain their true potential.